As the son of two teachers, Jason Stoffer has always had a passion for education. He just may not have expected this to manifest in his current role as the founder of venture capital firm, Maveron.
But Jason discovered another passion along the way. And now, it’s his love for brands that evoke emotion in their consumers that drives his day-to-day. For Jason, identifying worthwhile brands really comes to what the founder represents — and how well the audience will connect to the brand’s message. What does he look for in a founder? It’s simple. “What we want is someone who is obsessed with the mission of what they’re trying to build,” he says.
On this episode, Jason discusses what brands need to do in order to cut through the noise of today’s marketplace, how founders should approach the process of raising funds, and why the majority of businesses shouldn’t work with venture capital. And which once-popular marketing tactic does he believe is out the window? Listen in to learn.
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“What you really need to think about is how do you stand out in the hearts and minds of end consumers? That’s what we think about every day at Maveron.” – Jason Stoffer
“In the early days, the economics don’t matter as much as the founder.” – Jason Stoffer