Since starting Zumba in 2001, Alberto Perlman has been pushing himself and his company further and reaching for a better customer experience. Known as “exercise in disguise”, Zumba blends contagious world rhythms with easy-to-follow choreography, for an effective, total-body workout that feels more like a party than exercise. Growing from a small three person operation, Alberto has seen Zumba change into a fitness phenomenon spanning over 180 countries and serving over 15 million people. But through all of this, what has made Zumba successful are not those things that have changed, but the things that have remained the same.
Listen in to learn about how Alberto has kept Zumba relevant, the one thing every entrepreneur should do, and how to navigate the clash between innovation and operation.
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“So I see [the Zumba cofounder’s] class, and I saw something that I didn’t know existed. I saw fitness without sacrifice.” – Alberto Perlman
- Connect with Alberto Perlman at Zumba
“I’m made for fight or flight. I’m always trying to push harder.” – Alberto Perlman