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47 Brendan Wallace – The Co-Founder of Fifth Wall on The Retail Experience

47 Brendan Wallace – The Co-Founder of Fifth Wall on The Retail Experience

When it comes to retail, we tend to hear the same message over and over again: customers are buying off of Amazon more than ever before, and brick and mortar stores will soon be a thing of the past—right? What you learn in this episode may challenge that thought. 

Guest Brendan Wallace is co-founder and managing partner of Fifth Wall, a venture capital firm focused on tech solutions for the built world. Brendan also co-founded Cabify, the largest ridesharing service in Latin America, has been an active angel investor, and manages one of the largest syndicates on AngelList. (He’s led over 60 angel investments including Bonobos, Dollar Shave Club, Lyft, SpaceX, Clutter, Philz Coffee and Zenefits.) With Fifth Wall, Brendan is pairing startups with landlords to give them a dedicated retail space to interact with their community more deeply than an online-only brand otherwise could.

Brendan’s experience as an angel investor has shown the power that physical locations have on businesses, and the intimacy that comes from personal interactions with customers. Listen in to today’s episode to learn the benefits of running your own retail space, and the advantages physical locations have over online-only brands.

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“Whenever you read the same thing everywhere, it’s almost always wrong. And when everybody is rushing for the exits, it’s usually the best time to rush in.” – Brendan Wallace

Links Mentioned:

  • Connect with Brendan Wallace:

LinkedInFifth Wall

“The number of digitally native brands that are expanding offline is dramatic, and it’s not really talked about that often.” – Brendan Wallace

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