When Micky Onvural took over the position of CMO of digitally native men’s clothing brand Bonobos in 2016, she knew she would be honing the company’s vision to further elevate the customer experience that they are known for. But she never anticipated she would end up stepping into the role of CEO just two years later, and she couldn’t be more excited.
With almost 20 years of experience in consumer marketing, spanning categories and continents, Micky Onvural has built a reputation for developing stand-out brand, business and marketing strategies that deliver tangible results. Before Bonobos, she served as the Vice President of Consumer Marketing at Trulia, establishing it as a household name. Before Trulia, she held marketing leadership roles at companies including L’Oreal, Kellogg’s, TokBox and eBay.
Listen in to today’s episode to learn how Micky is guiding Bonobos into a new age of digital brands, her transition from marketing to CEO, and how she is able to maintain a strong culture throughout their many retail environments.
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“The journey began from that very first interaction and interview [with Andy], and I moved my family from the other side of the country to come work for Andy and the opportunity to build this brand.” – Micky Onvural
“Playing to my strengths has been an important part of being able to ascend [to my current position], plus the passion for the customer and for the experience and brand experience you are delivering to that customer.” – Micky Onvural